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Red Tuque Books Inc.  9781895589610
Title: The Handbook of Direct Marketing for Non-Profit Organizations
Sub-Title: Relevance Responsibility Results R.O.I.
Author: Billy Sharma
ISBN: 9781895589610
Publication Date: 2009
Publisher: Civil Sector Press
Format: Trade Paperback
Size: 8.5 x 11
Price: 37.00

A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.