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Red Tuque Books Inc.  9781895589627
Title: Marketing to Win
Sub-Title: Creating and Sustaining Your Non-Profit Brand
Author: Susan Sommers
ISBN: 9781895589627
Publication Date: 2009
Publisher: Civil Sector Press
Format: Trade Paperback
Size: 6 x 10
Price: 37.00

Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.

This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.