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Red Tuque Books Inc.  9781927375464
Title: Melandri Fundraising
Sub-Title: Creating stronger donor relationships to sustain your nonprofit for the really long haul
Author: Valerio Melandri
ISBN: 9781927375464
Publication Date: 2017
Publisher: Civil Sector Press
Pages:358
Format: Trade Paperback
Size: 6 x 9
Price: 49.00

Description:
The main objective of nonprofit organizations is not just to spend as little as possible, but to resolve problems such as hunger in the world, poverty, disease, the loneliness of the elderly, or the suffering of a child. Resolving these problems requires a lot of money, investment, skills and professionalism. All this is the outcome of fundraising!

Unfortunately, what is still taught today - by advisory bodies, the mass media, and even by the very same nonprofit organizations who tell donors "our overheads are very low" - is that low fundraising costs are synonymous with an ethical approach to managing an organization.

Nonprofit organizations do an excellent job with the few resources they have available, but if we want them to do more we need to give them more freedom to fundraise. We need to give them greater freedom to invest in fundraising.

I think that the ethical paradigm proposed by most opinion leaders - namely that lower expenses equals better organizations - is unethical. Even, dare I say it, immoral. This paradigm is a major obstacle to the progress of the nonprofit sector, and thus to the resolution of problems that afflict our society and our lives.

Fundraising is the primary method for providing support to your cause and sustaining your organization over time. Fundraising does not just mean getting as many funds as possible. Above all it is about making your organization as free and independent as possible.