In this inspiring memoir, Eleanor Fulcher tells her amazing life story with energy, humour and honesty. Growing up in Toronto's east end, Eleanor gained confidence through dance, sports and self-reliance. But it was the 1940s and '50s, and a young woman was expected to become a nurse, teacher or stay-at-home mom. Eleanor wanted more, so in 1960, she borrowed $500 and started the Eleanor Fulcher School of Beauty, which eventually became Canada's largest and most successful school of modelling. Later, she opened Canada's first spa. Eleanor Fulcher was the fashion and beauty celebrity, appearing on television and radio, captivating audiences as a public speaker, writing a newspaper column - plus raising a family. Four decades later, the values of the Eleanor Fulcher School remain true: the cornerstone of real beauty is realizing your full potential - something Eleanor Fulcher knows a lot about.